Fahad HNov 11, 20163 min readA standout content example: Budweiser and the CubsLunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is a...
Fahad HNov 9, 20163 min readThe 4 principles of great content (or stop dumping garbage on the internet)Put differently, you get a content junkyard filled with meaningless and duplicate pieces of garbage. Marketers often forget to ask...
Fahad HNov 2, 20163 min read5 ways to use personalized video in your next marketing campaignWe’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...
Fahad HOct 31, 20163 min readHere’s why bloggers give up (and how you can stay on track)Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy...
Fahad HOct 25, 20163 min read8 best practices for contextual campaignsrecent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns...
Fahad HOct 14, 20163 min read6 questions from elementary school are key to content creation successWhen you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the...
Fahad HOct 12, 20163 min readIs your content share-worthy? 4 questions to ask Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...
Fahad HOct 4, 20163 min readHow to get more mileage out of the content you createThink of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our...
Fahad HSep 19, 20164 min readThis major content marketing benefit is worth the waitIf you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception...
Fahad HSep 16, 20165 min readContent Audit 102: leveraging data and adjusting strategyimportance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the...
Fahad HAug 31, 20163 min readHow to overcome the hardest parts of curating content for thought leadershipthought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry,...
Fahad HAug 26, 20165 min read16 experts share how to boost results from your current content marketingWe’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see...
Fahad HAug 23, 20164 min readThe art of content creation and the science of measurementB2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will...
Fahad HAug 23, 20164 min readHow I stay motivated to write: Tips for content marketing inspirationthere is no there there.” No matter how hard you practice, no matter how many hours you log, perfection is illusory. And yet, I keep...
Fahad HAug 22, 20164 min read4 marketing trends you need to follow to sell to millennialslargest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...
Fahad HAug 19, 20164 min readContent audit 101: a step-by-step guideA content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...
Fahad HAug 17, 20164 min readLocal journalism, meet branded content: What the decline in print means for brandsWith each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...
Fahad HAug 9, 201620 min readThe FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to knowThe Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
Fahad HAug 1, 20165 min readThe path to one-to-one content marketingThese last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...
Fahad HJul 29, 20166 min readHow to master content marketing for your e-commerce companyGetting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...
