A standout content example: Budweiser and the Cubs
LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is a...
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The 4 principles of great content (or stop dumping garbage on the internet)
Put differently, you get a content junkyard filled with meaningless and duplicate pieces of garbage. Marketers often forget to ask...
5 ways to use personalized video in your next marketing campaign
We’re personalizing everything these days. From shoes to cars, businesses have discovered that the more something feels uniquely yours,...
Here’s why bloggers give up (and how you can stay on track)
Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested in subject matter “You need to enjoy...
8 best practices for contextual campaigns
recent research. Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns...
6 questions from elementary school are key to content creation success
When you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the...
Is your content share-worthy? 4 questions to ask
Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content...
How to get more mileage out of the content you create
Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our...
This major content marketing benefit is worth the wait
If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception...
Content Audit 102: leveraging data and adjusting strategy
importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the...
How to overcome the hardest parts of curating content for thought leadership
thought leadership credibility. By repackaging and posting superb, fresh and memorable content produced by others within your industry,...
16 experts share how to boost results from your current content marketing
We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see...
The art of content creation and the science of measurement
B2B and B2C companies say they will increase their spending related to content marketing in the coming year. This growth means there will...
How I stay motivated to write: Tips for content marketing inspiration
there is no there there.” No matter how hard you practice, no matter how many hours you log, perfection is illusory. And yet, I keep...
4 marketing trends you need to follow to sell to millennials
largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s...
Content audit 101: a step-by-step guide
A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element...
Local journalism, meet branded content: What the decline in print means for brands
With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this...
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and...
The path to one-to-one content marketing
These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting (e.g.,...
How to master content marketing for your e-commerce company
Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...
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