content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult...

content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some...

Today’s users are sharp, and naturally distrustful of brands — especially in traditional advertising messages. Accordingly, brands need...

For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first...

It may take a writer several hours to create a content piece, and too often, we see that the same writer or editor rushes through the...

Creating meaningful and useful content and distributing it efficiently are just one side of the coin. Making the most of this marketing...

content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank?...

Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to...

My concern with the term “alternative facts” is not a political one, but rather one of good conscience for marketers. As content...

When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are...

How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book...

current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just...

Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and...

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a...

content marketing strategy or you’ve been at it for a while, determining what success looks like can be tricky. Managing expectations...

Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction through...

In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert...

Here’s an advance look at some of my research findings. The full report publishes soon. Five top global content strategy goals When I...

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It...