Fahad HSep 14, 20186 min readTarget acquired: How to define and use your ideal target marketThis problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...
Fahad HAug 28, 20185 min readHow to find good writers and other content marketing strugglesFrom low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle...
Fahad HJun 7, 20185 min read3 tips for overcoming content production obstaclesWe all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know...
Fahad HMay 31, 20182 min readHow to create catchy, effective subject lines for link outreachIn the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not...
Fahad HApr 2, 20181 min readThe power of podcasting: How to boost your reputation and search engine rankingsIf you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
Fahad HDec 12, 20174 min read3 important search engines to leverage for content marketingsearch engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
Fahad HDec 11, 20173 min readIdeation inspiration: 5 ways to brainstorm great ideas for blog contentWhat’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...
Fahad HDec 6, 20174 min readWhy your end-of-year marketing strategy should focus on repurposing and re-engagementHowever, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...
Fahad HNov 28, 20175 min readWhy writing style matters for social and content marketingWhy? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...
Fahad HNov 10, 20176 min readHow are you changing your content marketing program in 2018?We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...
Fahad HNov 7, 20177 min readHow to get your content marketing team out of its echo chamberBrand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....
Fahad HOct 16, 20175 min read5 things you’re doing that drive your freelance writers crazySeriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...
Fahad HOct 13, 20173 min readFree, paid or gated content: Which option is right for you?One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email...
Fahad HOct 11, 20175 min readWhy it pays to skip the form (and embrace chat)This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...
Fahad HOct 3, 20175 min readWhy your social media audience is critical for content marketingIf you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Fahad HSep 15, 20174 min readAre you making a mistake by focusing solely on new customers?A new customer is great — it’s an opportunity to expand your overall customer base, and hopefully, grow your revenue. However, your...
Fahad HSep 8, 20175 min readStorytelling for action: Why brands need to tell a complete storySo concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...
Fahad HAug 31, 20173 min read3 reasons I deleted your cold outreach email@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
