Target acquired: How to define and use your ideal target market
This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...
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How to find good writers and other content marketing struggles
From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle...
3 tips for overcoming content production obstacles
We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know...
How to create catchy, effective subject lines for link outreach
In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not...
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
3 important search engines to leverage for content marketing
search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write about, many of us tend to...
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is...
Why writing style matters for social and content marketing
Why? Because at its most fundamental level, marketing is communication. Marketing is successful when a message is transmitted from a...
How are you changing your content marketing program in 2018?
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...
How to get your content marketing team out of its echo chamber
Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data....
5 things you’re doing that drive your freelance writers crazy
Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor,...
Free, paid or gated content: Which option is right for you?
One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email...
Why it pays to skip the form (and embrace chat)
This surface-level approach to first impressions is particularly true when it comes to dating and marketing — two things that are...
Why your social media audience is critical for content marketing
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing...
Are you making a mistake by focusing solely on new customers?
A new customer is great — it’s an opportunity to expand your overall customer base, and hopefully, grow your revenue. However, your...
Storytelling for action: Why brands need to tell a complete story
So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...
3 reasons I deleted your cold outreach email
@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...
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