SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...

We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...

We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...

Hut… hut… hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope,...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of...

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your...

It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are...

In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....

When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....