Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you see only at Thanksgiving. I’m talking about the...

underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

The ideal brand relationship is much more than a single experience. It comprises multiple experiences and events that tie the consumer to...

I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...

Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this...

When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...

It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and...

No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...

more people shopped online than in stores between Thanksgiving and Black Friday weekend. This shouldn’t come as a surprise; we all know...

It’s no secret that Americans do a lot of holiday shopping on Amazon.com, but new data put a number on just how popular the e-commerce...

Thanksgiving has quickly become a juggernaut for retailers online. New data from Hitwise, a division of Connexity, shows Thanksgiving...

For many marketers, the beginning of a new calendar year means the annual holiday marketing push has come to a close. It’s a welcome...

It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its...

Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed....

Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...

Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace...

This kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...