Fahad HJul 27, 20173 min readFive things retailers must do this summer to prepare for holiday shoppingFor consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...
Fahad HJul 25, 20173 min readAmazon advertising: Beyond Prime DayMany marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...
Fahad HJul 24, 20173 min readIt’s a pressure-packed holiday season for retailRetailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...
Fahad HJul 21, 20173 min readThe impact of intermediaries: How brands can close the gap between themselves and consumersTo better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...
Fahad HJul 20, 20173 min readWhy data is at the center of leadership shakeups in retailNews of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics...
Fahad HJul 19, 20174 min readIt’s time to embrace new strategies for apparel: Broadening tactics through user intentWith more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...
Fahad HJul 19, 20173 min readWinning strategies for product pages: Improving findability and buyabilityWhile different needs dictate the kind of product you’re looking for — a basic vs. a deluxe coffee maker, for instance — the information...
Fahad HJul 18, 20172 min readWinter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailethe acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of...
Fahad HJul 18, 20174 min readThree ways local businesses can survive the on-demand threatIs there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to...
Fahad HApr 3, 20173 min readStart thinking now about how to tug at the heartstrings of your holiday shoppersholiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...
Fahad HJan 3, 20171 min readReport: Amazon led big retailers in digital ad spend increases during early holiday season“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...
Fahad HDec 19, 20163 min read5 steps to making ‘SENSE’ of early lifecycle marketingholidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...
Fahad HDec 16, 20162 min readIt’s time to replace mobile-friendly with mobile-firstholiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...
Fahad HDec 13, 20164 min readHow to drive mobile purchases this holiday seasonOnline sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...
Fahad HDec 9, 20163 min readFor online retailers, second time’s the charmQ4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most...
Fahad HDec 9, 20164 min readWhen to launch holiday-themed email campaigns: A playbook for marketersHolidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...
Fahad HNov 29, 20163 min readLessons learned from Black Friday and Cyber Monday: Retailers must be open to changeBlack Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
Fahad HNov 25, 20164 min read3 coupon affiliate myths it’s time to stop blindly believingNevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Fahad HNov 23, 20161 min readGoogle beefs up Store Visits reporting in AdWords in time for Black FridayGoogle is pulling Store Visits data into more AdWords reporting to help retailers and brands gain a deeper understanding of how their ads...
Fahad HNov 23, 20163 min readSimple steps to addressing your one-time buyer problemAfter months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
