Five things retailers must do this summer to prepare for holiday shopping
For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...
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Amazon advertising: Beyond Prime Day
Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...
It’s a pressure-packed holiday season for retail
Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...
The impact of intermediaries: How brands can close the gap between themselves and consumers
To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...
Why data is at the center of leadership shakeups in retail
News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics...
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...
Winning strategies for product pages: Improving findability and buyability
While different needs dictate the kind of product you’re looking for — a basic vs. a deluxe coffee maker, for instance — the information...
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retaile
the acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of...
Three ways local businesses can survive the on-demand threat
Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to...
Start thinking now about how to tug at the heartstrings of your holiday shoppers
holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your...
Report: Amazon led big retailers in digital ad spend increases during early holiday season
“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...
5 steps to making ‘SENSE’ of early lifecycle marketing
holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to...
It’s time to replace mobile-friendly with mobile-first
holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...
How to drive mobile purchases this holiday season
Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...
For online retailers, second time’s the charm
Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most...
When to launch holiday-themed email campaigns: A playbook for marketers
Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
3 coupon affiliate myths it’s time to stop blindly believing
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Google beefs up Store Visits reporting in AdWords in time for Black Friday
Google is pulling Store Visits data into more AdWords reporting to help retailers and brands gain a deeper understanding of how their ads...
Simple steps to addressing your one-time buyer problem
After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
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