Fahad HNov 15, 20174 min readIs holiday retail still king? 4 ways to get smarter about holiday marketingholiday season is upon us, and the retail landscape is changing yet again. While the traditional holiday season has always been a cash...
Fahad HNov 14, 20172 min readHoliday e-commerce revenue will surpass $100B, according to AdobeAccording to Adobe, online sales will reach $107.4 billion, with the largest online shopping day of the year to occur Cyber Monday,...
Fahad HNov 14, 20173 min readHow customer identity brings the ‘wow factor’ back to Black FridayBlack Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for...
Fahad HNov 10, 20173 min read2017 holiday shopping trends: How consumers plan to research & purchase gifts this seasonTwo weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a...
Fahad HNov 8, 20173 min readTaking in the moments: How holiday shopping can help retailers reshape their personalization strategholiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping...
Fahad HNov 6, 20175 min readPrepare for the discovery-driven, visual-obsessed shopper this holidayWhile platforms like Google are well-suited for capturing consumers who know what they’re seeking, Pinterest and Instagram also can excel...
Fahad HNov 1, 20173 min readSmartCommerce brings the impulse-buying experience online for CPG brands this holiday seasonWith Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...
Fahad HOct 27, 20172 min readDeloitte predicts e-commerce will outperform in-store spending this holiday seasonAfter surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to...
Fahad HOct 25, 20174 min readRetail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential futureAfter all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...
Fahad HOct 23, 20174 min readOffers they can’t refuse: Strategies to stand out on Black FridayBlack Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...
Fahad HOct 19, 20172 min readSurvey: 37% of online retailers started holiday preparations earlier this yearAs we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...
Fahad HOct 19, 20174 min read10 tips for delivering holiday magicAs online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure...
Fahad HOct 12, 20174 min read3 ways to leverage location this holiday seasonholiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Fahad HOct 2, 20174 min readGateway to success: How to prep your marketing campaign before the holiday seasonBlack Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it....
Fahad HSep 29, 20173 min readAffiliate marketing strategies for success during the holidaysBlack Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you...
Fahad HSep 28, 20173 min readOnline holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]With eight weeks to go before Black Friday, online retailers are well into mapping their strategy for pulling as much of 2017’s holiday...
Fahad HSep 26, 20173 min readRetailers, get ready: It’s the most mobile time of yearBlack Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...
Fahad HSep 25, 20172 min readVideo marketing prep for great holiday resultsWhat would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...
Fahad HSep 22, 20174 min read5 ways to write better email subject lines this holiday seasonDuring the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...
Fahad HSep 21, 20173 min readWant to win more sales this holiday season? Don’t bet the farm on digitalYou’ve experienced it: You shop for a pair of shoes or a new chair on some retailer’s site. For the next six to eight weeks, you’re...
