
Optimize your holiday marketing dollars – long after the Christmas lights dim
E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on...

The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record seas
The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between...

6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this ye
Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces?...

The aftermath of the holiday season: What’s next for your marketing plan?
You’ve made it to the end of the holiday season. Now what? Sales are up, and new customers have been identified, but now isn’t the time...

Assessing the impact of poor data on retail: The 1-10-100 rule
the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...

Retail is better off without Black Friday
Black Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like the president’s nuclear...

How on-site search can drive holiday revenue & help e-commerce sites compete against major reta
This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent...

Holiday marketing tips from a holiday shopper
I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty great time to be a...

Amazon owned nearly 1/3 of all online sales during Cyber Monday
Reports from last week showed Amazon earned the most Black Friday and Cyber Monday mentions online. It’s now confirmed the e-commerce...

Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions
In addition to being the exclusive owner of Prime Day, Amazon also has a stranglehold on Black Friday and Cyber Monday when it comes to...

Cyber Monday brings in a record $6.59B in online sales, with $2B coming from mobile
Cyber Monday’s results are in, and according to Adobe, yesterday was the largest online shopping day in history, bringing in $6.59...

Black Friday by the numbers: Another year of e-commerce records
Across the board, the numbers now in from several reports point to a strong online kick-off to the holiday shopping season. After...

4 killer tips to help you spy on your competitors during the holidays (and after)
What does the rest of the marketing world do while their retail peers go crazy? If your company’s bottom line doesn’t depend on the...

Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday
Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most...

Extending the promotional power of packaging: Technology as the new frontier
Think outside the bottle if you’re a craft brewer or winery, think outside the carton or jug if you’re a laundry detergent maker, and...

91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend
According to the latest holiday shopping survey from Deloitte, 91 percent of the people who said they would be shopping this holiday...

Time is running out: Engage those holiday shopping stragglers
Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep...

Deck the halls with boughs of data
losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
























