Fahad HMar 3, 20153 min readCashing In On Kanye: How Award Show Triggers Can Benefit Your BrandMarketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...
Fahad HMar 7, 20142 min readAfter The Newsjacking, Arby’s Pharrell Tweet Continues To Pay DividendsLooks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...
Fahad HMar 3, 20141 min readArby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely TweetArby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Fahad HJan 29, 20142 min readArby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The GrammysShortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...
Fahad HJan 27, 20142 min readLook Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys HatMove over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there’s a...
