Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...

Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...

Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...

Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there’s a...