The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

UNILAD regained the No. 1 spot on Tubular Labs’ top 10 list of the most viewed video creators for April. After eight months in the lead,...

Bloomua / Shutterstock.com Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related...

Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katy Perry...

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...

YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

For eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...

Samsung dominated last month’s YouTube ad leaderboard, winning a combined 46.5 million views with its “This is a phone” spot at No. 1 and...

Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...

A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

Bloomua / Shutterstock.com Google has decided to discontinue its Annotations Editor beginning May 2, making annotations — any text, links...

Nine of February’s top 10 YouTube ads were Super Bowl spots, with Hyundai ranking No. 1. The automotive brand’s “A Better Super Bowl,” a...

Bloomicon / Shutterstock.com Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. On...

Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on...

Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...