Fahad HSep 22, 20171 min readYouTube Studio updates let creators schedule posts & see subscriber numbers in the appAccording to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now...
Fahad HSep 15, 20171 min readClash of Clans reclaims its lead on YouTube’s top 10 list of most popular video ads in AugustAfter losing its No. 1 spot on YouTube’s top 10 list of video ads in June, Supercell’s “Clash of Clans” reclaimed its lead in August. The...
Fahad HSep 15, 20171 min readSamsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboardAt the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress...
Fahad HSep 15, 20171 min readWhat the FTC’s latest endorsement disclosure actions mean for marketersLast week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Fahad HSep 14, 20174 min read7 killer ad tips for YouTube & videoYouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...
Fahad HAug 30, 20174 min readWhat YouTube’s upcoming swipe-next gesture may mean for advertisersWhat if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from...
Fahad HAug 4, 20171 min readGoogle reportedly pitching publishers on YouTube video player with ad inventory controlsKaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
Fahad HAug 2, 20171 min readLADbible outperforms UNILAD as most watched video creator with 2.8B video viewsFor all of this year, LADbible and UNILAD have remained the most-watched video creators across the globe, according to Tubular Labs’...
Fahad HJul 24, 20171 min readYouTube to sunset Video Editor & Photo slideshows on September 20According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of...
Fahad HJul 13, 20172 min readYouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M viewsYouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own...
Fahad HJul 12, 20171 min readGoogle enables YouTube remarketing audiences for RLSA to retarget video viewers in searchAdvertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...
Fahad HJun 27, 20171 min readYouTube Studio beta on the way with new design, inbox features & way to organize commentsAlexey Boldin / Shutterstock.com YouTube is building a new YouTube Creator Studio, “… from the ground up,” starting with a new name. Now...
Fahad HJun 26, 20174 min readTimeline: Google’s path to tackling YouTube brand safety problemsThis post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...
Fahad HJun 22, 20172 min readYouTube tops 1.5 billion logged-in viewers every monthYouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively...
Fahad HJun 21, 20173 min readWith brand safety in mind, YouTube steps up efforts to ‘fight online terror’The challenges YouTube has long faced in policing hateful, extremist and inflammatory content came into full view this spring when...
Fahad HJun 14, 20172 min read37% of consumers say ads placed next to offensive content impact brand perceptionIn March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube...
Fahad HJun 9, 20171 min readThe top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot...
Fahad HJun 6, 20172 min readReport: 67% of US marketers have paid to promote video on Facebook in past yearVideo is making a serious dent in marketing spend and conversion, especially when it comes to social video. Two-thirds of US marketers...
Fahad HJun 5, 20172 min readGoogle updates YouTube creator guidelines for ad-friendly contentFollowing on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...
Fahad HMay 31, 20174 min readYouTube SEO: How to find the best traffic-generating keywordsVideo marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch...
