Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...

On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via...

Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt...

Alexey Boldin / Shutterstock.com YouTube is making it easier for creators to film a livestream using their desktop by adding a “Go Live”...

First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director...

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...

After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new...

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for...

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward,...

threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at...

Image still from Calvin Klein’s Our Family. MYCALVINS# ad Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its...

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual...

Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...

In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...