
IRI to help Google measure offline sales impact of YouTube ads
Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety...

YouTube rolls out more ad extensions, incremental lift measurement
YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...

Google lets advertisers set custom viewability criteria in Display & Video 360
Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...

YouTube gives more creators option to monetize channels
YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000...

Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...

YouTube to end Director onsite services on October 31
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First...

YouTube gives users more ways to track the amount of time they spend on the app
YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch...

Google’s political ad transparency report & library offers more accountability around ele
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...

YouTube app adds new time well spent options, including a break reminder
The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to...

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & mor
During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several...

Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to...

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video a
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...

YouTube’s new streaming music service to start rolling out this week
Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the...

YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...

YouTube removed more than 8M videos for violent & extremist content during Q4 2017
Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for...

YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in
The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot...
























