
NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that...

YouTube Becomes Latest Google Target By State Attorneys General
TheHill.com is reporting that the two state AGs sent a letter to Google lawyer Kent Walker asking how much the company has earned from...

Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys
Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing...

The Real Impact Of Mobile On Marketing: More Visual Content
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of...

Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports
launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using...

Report: YouTube Generated $350M In Mobile Revenue In Past Six Months
According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may...

YouTube’s New One Channel Design Now Live For All Publishers
now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in...

Microsoft, Google To Build New Windows Phone YouTube App Together
The two companies issued a statement today, two days after the deadline that Google had given Microsoft to remove the previous app from...

YouTube Turns 8 Years Old
The growth of YouTube has been significant over these short eight years. Now, every minute, over a 100 hours of video are uploaded....

Microsoft To YouTube: Where’s That Interoperability Larry Page Was Talking About?
As The Verge reported today, Google sent Microsoft a cease-and-desist letter demanding that Microsoft remove the YouTube app from its...

That YouTube “Experiment” Red Banner Was Just A Display Bug
Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they...

YouTube Launches (Ad-Free) Paid Subscription Channels
YouTube officially launched its anticipated pilot program for paid subscription channels. The program Users subscribe to the channels...

With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices?
When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was “taking over...

YouTube Paid Subscription Channels Set To Launch Soon
YouTube could launch subscription-based channels as early as this week, according to The Financial Times. The subscription model will...

Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]
Yahoo’s unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the number four...

YouTube Beats Viacom In Copyright Suit (Again); Viacom To Appeal (Again)
YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it plans to...

AdSense Changes How It Calculates And Reports YouTube Earnings
Google AdSense announced that they have started calculating and reporting on earnings from YouTube slightly differently. Starting April...

Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...

YouTube Eclipses The One Billion Unique Users A Month Mark
What’s so impressive is that this number is unique YouTube users, not unique visits — an account is required to count toward this value....
























