The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...

Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...

YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be”...

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year,...

API availability January 8. The AdWords API capabilities for  TV targeting will be available as of January 8. With the API, “ConnectedTV”...

Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...

A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...

Features like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...

YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows...

YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First...

How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...

Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...

In a new report entitled “Risky Business: Exploring Brand Safety on YouTube,” the Video Advertising Bureau (VAB) asserts that brand...

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...