
Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise
It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...

Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s
We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Top 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3
The Tonight Show starring Jimmy Fallon — a newcomer to the list — made an impressive debut at No. 3. The Tonight Show and Now This News...

At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty
Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

Watch Out, YouTube: Facebook Is Finally Building A Video Hub
Facebook video is finally getting a home. Up to now, the social network has been content to let its users bump into video on the News...

Top 10 YouTube Ads In September: FIFA, Google Take Top 2 Spots, While H&M Debuts At No. 3
Google’s “Google, Evolved” – an ad announcing the company’s new branding efforts – received nine million views – earning it the No. 2...

YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos
Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...

A Step-By-Step Guide To Becoming An Influencer In Your Industry
Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their...

Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...

Study Finds YouTube Advertisers Pay For Bot Views
Bloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...

Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pull
They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...

Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...

Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
The site’s flagship brand, BuzzFeed Video, won the most video views, at 772 million, earning it the top spot on Tubular’s top ten list of...

Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...

Jet Tries Quirky Branding Effort That Turns Customers’ Shopping Carts Into Videos
While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
The No. 2 spot was also taken by a brand-new entry to the list. ROC by Monster’s video ad featuring soccer star Cristiano Ronaldo won...

YouTube Reportedly Prepping For Independent Viewability Measurement
The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in...
























