Google App Actions expands with four new categories
App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and...
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Google is testing 11 variations of black links in search results
Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to...
A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Google’s AMP Viewer: the Tinder UX for content?
Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...
Getting to the bottom of Google expanded text ad CTR and CPC
Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...
4 things you didn’t know about rich snippets
Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast...
Green is in, yellow is out in Google text ad labels
Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
How Google’s latest design choice impacts consumers’ ability to search and discover
Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...
Google Translate adds new “Tap to Translate” feature for third-party apps
Google Translate has added some new features and capabilities. These include third-party app integration, improved and expanded offline...
Trend observation: branded PPC ads getting more expensive
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...
How to adjust SEO strategy to Google’s new SERP ad layout
Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...
Google Voice Access beta enlarges role for voice, conversational device interaction
Alexander Supertramp / Shutterstock.com As part of its effort to make Android devices more accessible to people with disabilities, Google...
First-page minimum bids continue to rise in wake of Google desktop SERP changes
We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...
The real impact of Google’s new paid search ad layout on organic search
nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...
Report: Google working on its own version of Amazon Echo
The Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
Google’s right-side Adpocalypse: What really happened (DATA)
About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...
How advertisers should respond to fewer ads showing on Google
nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...
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