Fahad HMay 7, 20191 min readGoogle App Actions expands with four new categoriesApp Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and...
Fahad HMay 24, 20171 min readGoogle is testing 11 variations of black links in search resultsGoogle appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to...
Fahad HJan 31, 20172 min readA better Siri is critical to the iPhone’s long-term competitivenessWhen Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Fahad HSep 9, 20164 min readGoogle’s AMP Viewer: the Tinder UX for content?Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...
Fahad HAug 19, 20161 min readGetting to the bottom of Google expanded text ad CTR and CPCSince July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...
Fahad HAug 4, 20161 min read4 things you didn’t know about rich snippetsSince their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...
Fahad HJul 1, 20161 min readSMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPsFor those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast...
Fahad HJun 15, 20161 min readGreen is in, yellow is out in Google text ad labelsSince April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
Fahad HJun 2, 20162 min readHow Google’s latest design choice impacts consumers’ ability to search and discoverGoogle is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...
Fahad HMay 25, 20163 min readAdjusting to Google’s ad layout change with attribution toolsInstead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Fahad HMay 18, 20162 min readReport: Google to introduce “Home” voice assistant to compete with Amazon EchoConfirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...
Fahad HMay 11, 20161 min readGoogle Translate adds new “Tap to Translate” feature for third-party appsGoogle Translate has added some new features and capabilities. These include third-party app integration, improved and expanded offline...
Fahad HApr 28, 20161 min readTrend observation: branded PPC ads getting more expensiveSince the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...
Fahad HApr 15, 20161 min readHow to adjust SEO strategy to Google’s new SERP ad layoutRemoving the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...
Fahad HApr 11, 20162 min readGoogle Voice Access beta enlarges role for voice, conversational device interactionAlexander Supertramp / Shutterstock.com As part of its effort to make Android devices more accessible to people with disabilities, Google...
Fahad HApr 1, 20161 min readFirst-page minimum bids continue to rise in wake of Google desktop SERP changesWe’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...
Fahad HMar 30, 20162 min readThe real impact of Google’s new paid search ad layout on organic searchnito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...
Fahad HMar 25, 20162 min readReport: Google working on its own version of Amazon EchoThe Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
Fahad HMar 22, 20162 min readGoogle’s right-side Adpocalypse: What really happened (DATA)About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...
Fahad HMar 17, 20162 min readHow advertisers should respond to fewer ads showing on Googlenito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...
