In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search...

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal...

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...

Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...

Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able to run product listing...

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone,...

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and...

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you...

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...