Fahad HNov 14, 20161 min readHow to avoid an outbound link penalty from GoogleMost of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can...
Fahad HNov 2, 20161 min readGoogle creates its own antitrust woes with poor communication over search listingsDid Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even...
Fahad HOct 28, 20162 min readA Penguin’s Tale: Responding to the latest updateFor the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...
Fahad HOct 27, 20161 min readGoogle’s virtual game changer: Leveraging 360 VR video & image optimization for SEOWith little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...
Fahad HOct 24, 20161 min readHow to dominate local SEO: more challenging in an evolving local search environmentGetting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting...
Fahad HOct 19, 20161 min readHow Trump & Clinton have failed to use free space in Google for US presidential candidatesWith the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its...
Fahad HOct 17, 20161 min readWhat Google’s experimental content podium means for SEOGoogle has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both...
Fahad HOct 10, 20161 min readResults from the Local SEO Ranking Factors Study presented at SMX EastThe SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...
Fahad HSep 23, 20161 min readGoogle updates Penguin, says it now runs in real time within the core search algorithmAfter a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this...
Fahad HSep 14, 20162 min read8 tips to make sure your Google profile images boost your local search resultsImages have become ever more important in online presence and marketing. It seems rare that an article, email, ad or social media post...
Fahad HSep 9, 20164 min readGoogle’s AMP Viewer: the Tinder UX for content?Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...
Fahad HAug 30, 20161 min readTest points to likely influence of click-through rate on search rankingsThere has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...
Fahad HAug 23, 20162 min readGoogle will punish “intrusive interstitials” with a ranking penalty in 2017Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...
Fahad HAug 12, 20161 min readWhy links are still the core authority signal in Google’s algorithmIt’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...
Fahad HAug 4, 20161 min read4 things you didn’t know about rich snippetsSince their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...
Fahad HAug 2, 20161 min readGoogle: AMP content coming soon to organic mobile search resultsIt’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...
Fahad HAug 2, 20161 min readHow does Google’s local algorithm work in 2016?Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...
Fahad HJul 29, 20161 min readHow to download all of your landing pages from Google Search Console via Analytics Edge — and Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...
Fahad HJul 15, 20161 min readWhy you cannot ignore practitioner listings on Google My Business (case study)Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...
Fahad HJul 14, 20161 min readMobile marketing AMPlification: Content, performance and measurementThe Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on...
