Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can...

Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even...

For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...

Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting...

With the US presidential election hotter than ever, Google’s program to give the major candidates valuable yet entirely free space in its...

Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both...

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...

After a nearly two-year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this...

Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post...

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...

Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...

It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...

Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...

It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...

Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...

Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on...