
Google launches new effort to flag upsetting or offensive content in search
Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this...

Do you know what a mobile crawl of your site looks like?
If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...

Has machine learning created a new model for SEO ranking?
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...

Hyperlocal marketing will soar in 2017: 5 tips to stay on top
The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...

The impact (and lack thereof) of Google’s mobile popup algorithm
It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...

Local SEO in 2017: 5 simple ways to dominate local search
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...

How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....

Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...

A simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the...

Paradigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its...

How Google may be slowing down AMP by not using direct links to publishers
One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a...

How Google is tackling fake news, and why it should not do it alone
Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following...

Google’s shift to mobile-first: mobile moments that matter
Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to surviv
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of...

Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but...

5 steps to optimizing your site for Google’s mobile-first index
Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking...

The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...

Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-
I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in...
























