Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the...

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably...

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session....

Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst,...

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week,...

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted...

Google’s out this week with a warning for anyone who is distributing or publishing content through syndication or other large-scale...

Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to...

Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative?...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your...

So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge...

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...

Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s...

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more...