Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than...

Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never...

Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited...

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the...

Google has a new system in place designed to prevent “mugshots” sites from ranking well. Such sites make money convincing people to...

encrypting all search data, regardless of whether a user was signed in or not. The company offered the following statement to clarify...

Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I...

What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to...

Narrowing the brand’s focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a...

All of this was covered in depth on our sister site, Search Engine Land, but a recap is in order for our Marketing Land readers. Below, I...

I know I said I would have mobile SEO case studies this month, but I’m postponing that a  month so I can discuss two tools that will soon...

When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive,...

Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...

The wave of browsers using Google SSL Search — and thus blocking publishers from receiving search term data — continues. Google’s own...

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found...

Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings...

Beginning this week, Google will be penalizing certain sites that are frequently accused of violating copyright laws. In a blog post...

It’s one of the most important rules of search engine optimization. Don’t depend solely on SEO. Especially don’t depend solely on Google,...

130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger...