
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...

Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...

Paradigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its...

Google studying ways to fix offensive search suggestions & results
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened,...

How Google may be slowing down AMP by not using direct links to publishers
One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a...

How Google is tackling fake news, and why it should not do it alone
Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following...

Google’s shift to mobile-first: mobile moments that matter
Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

US Presidential election data: searcher intent vs. demographic polling
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...

Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-
I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in...

Opinion: Google is biased toward reputation-damaging content
If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering...

A Penguin’s Tale: Responding to the latest update
For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...

Google’s AMP Viewer: the Tinder UX for content?
Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...

Test points to likely influence of click-through rate on search rankings
There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that...

Getting to the bottom of Google expanded text ad CTR and CPC
Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...

Why links are still the core authority signal in Google’s algorithm
It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...

4 things you didn’t know about rich snippets
Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...

How does Google’s local algorithm work in 2016?
Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...

How to download all of your landing pages from Google Search Console via Analytics Edge — and
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...
























