Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the...

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to...

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a...

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s...

Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and...

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its...

GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....

Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s...

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this...

Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one search...

The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...