Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...

Google Search app for iOS  has been updated with bug fixes and an improved voice search, but there’s no mention of Google Now included in...

Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...

No question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google...

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...

Google’s new Google Search app for iOS is now out, bringing with it a Siri-like quality of speaking to get answers and having them read...

One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...

This Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called...