Fahad HApr 11, 20135 min readKey Learnings On The PLA MarketplaceGoogle’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...
Fahad HApr 9, 20131 min readUpdate To Google Search App For iOS Fixes Bugs, But That’s About ItGoogle Search app for iOS has been updated with bug fixes and an improved voice search, but there’s no mention of Google Now included in...
Fahad HMar 29, 20131 min readInfographic: Video Content, Especially On YouTube, Wins In Google Universal SearchGoogle Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or...
Fahad HMar 14, 20133 min readHow Google’s Enhanced Campaigns Affect Your Ad Scheduling StrategyBefore getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...
Fahad HFeb 14, 20133 min readProduct Listing Ads Remain Strong – Paid Search Trends For February 2013Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...
Fahad HFeb 12, 20131 min readHalf Of Google’s Search Traffic Comes From PartnersNo question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google...
Fahad HJan 17, 20133 min readGoogle’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...
Fahad HOct 31, 20127 min readHow Google’s New Search App For The iPhone Might Steal Searchers Away From SiriGoogle’s new Google Search app for iOS is now out, bringing with it a Siri-like quality of speaking to get answers and having them read...
Fahad HJul 31, 20123 min readWhat To Do When 87.5% More Queries Are Blocked: Coping With Firefox 14One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...
Fahad HJun 5, 20122 min readGoogle’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital MaThis Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...
Fahad HMay 30, 201210 min readOnce Deemed Evil, Google Now Embraces “Paid Inclusion”Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called...
