There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...