Report: Google working on its own version of Amazon Echo
The Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
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App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Google to boost the mobile-friendly ranking factor in May 2016
Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this...
Apple News quietly opens up to smaller content publishers
Several articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....
App streaming comes to Google search ads: Android users can try out apps for 10 minutes
Google app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to...
Google fails in bid to overturn Russian “no default Android apps” ruling
In February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an...
Google Launches AMP Listings; Here’s How They Look
Yesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier. Now, when you...
How Google Is Inventing A “Near Me” Future
In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...
Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow
Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...
Ad Age: Google To Launch Accelerated Mobile Pages On February 24
AdAge has confirmation that Google is launching AMP search results on Wednesday, February 24. AMP stands for Accelerated Mobile Pages, a...
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Google’s AMP Project Gets Google Analytics Support
Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in...
Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...
Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype
App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...
Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
mama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day
This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project...
Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone
According to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...
Google’s Latest App-Install Ad Lets Users Test-Drive Games Before Installing
Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...
Google’s Year Of Change Hits Mobile Retail
It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...
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