Fahad HMar 25, 20162 min readReport: Google working on its own version of Amazon EchoThe Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
Fahad HMar 17, 20162 min readApp install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Fahad HMar 16, 20161 min readGoogle to boost the mobile-friendly ranking factor in May 2016Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this...
Fahad HMar 16, 20161 min readApple News quietly opens up to smaller content publishersSeveral articles today flagged the fact that Apple News is now allowing all small content publishers and bloggers to get in on the app....
Fahad HMar 14, 20162 min readApp streaming comes to Google search ads: Android users can try out apps for 10 minutesGoogle app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to...
Fahad HMar 14, 20161 min readGoogle fails in bid to overturn Russian “no default Android apps” rulingIn February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an...
Fahad HFeb 25, 20161 min readGoogle Launches AMP Listings; Here’s How They LookYesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier. Now, when you...
Fahad HFeb 24, 20161 min readHow Google Is Inventing A “Near Me” FutureIn recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...
Fahad HFeb 19, 20162 min readMobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could FollowAd blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...
Fahad HFeb 18, 20161 min readAd Age: Google To Launch Accelerated Mobile Pages On February 24AdAge has confirmation that Google is launching AMP search results on Wednesday, February 24. AMP stands for Accelerated Mobile Pages, a...
Fahad HFeb 4, 20161 min readDeath To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be SmartphonesNearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Fahad HJan 29, 20161 min readGoogle’s AMP Project Gets Google Analytics SupportAimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in...
Fahad HJan 25, 20162 min readGoogle Offers More Details On Ads In AMP, Set To Launch In Search Next MonthSince Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...
Fahad HJan 21, 20161 min readTop 2015 App Downloads & Revenues Lists Have One App In Common: SkypeApp Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its...
Fahad HDec 17, 20151 min readNielsen: Top Apps Of 2015 Dominated By Facebook, Google & AppleNielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
Fahad HDec 17, 20152 min readGoogle: Demographics Not As Good As Intent (Search) For Mobile Targetingmama_mia / Shutterstock.com Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major...
Fahad HDec 9, 20152 min readGoogle Touts “AMP” Momentum: We See 16,000 New Pages Each DayThis morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project...
Fahad HDec 7, 20152 min readSmartphone Data: Android Regains Share, But Apple Maps Wins The iPhoneAccording to comScore’s latest data (October 2015), 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent...
Fahad HDec 3, 20151 min readGoogle’s Latest App-Install Ad Lets Users Test-Drive Games Before InstallingGoogle has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...
Fahad HDec 3, 20151 min readGoogle’s Year Of Change Hits Mobile RetailIt has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...
