AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...
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YouTube location extensions, in-store sales measurement now available
Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...
Google pushes AMP Ads adoption, announces Celtra & Moat integrations
Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...
Your AMP inventory is worth more than you think
There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...
5 massive SEO and content shifts you need to master right now
Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...
Google adds more ads to Play Store, and other app ads news from I/O
Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...
Google AdSense now allows 300×250 ads above the fold on mobile
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Report: Google Assistant beats rivals for questions answered and accuracy
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...
Baidu becomes Google’s biggest ally in mobile page speed
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...
Advice for AMP-curious publishers
The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...
WebMD’s new Alexa health skill should go to pharmacy school
WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The...
Study: Google Home has more answers than Amazon Echo
Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO...
Do you know what a mobile crawl of your site looks like?
If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...
Links to AMP content are showing up outside of search results
The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...
Now you can shop with Google Home — just like on Amazon Echo
Earlier today, Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality...
The impact (and lack thereof) of Google’s mobile popup algorithm
It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...
A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon...
Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...
Cortana comes to Android’s lock-screen in a battle for visibility and usage
Because Microsoft’s mobile operating system has a tiny share of the smartphone market, the company has been forced to get creative about...
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