Mobile-first indexing: Will it change your rankings on desktop?
Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
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Report: Arizona attorney general investigating Google location tracking
Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off. The company...
Google expands Assistant device network, adds polyglot support
Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (Patacsil v. Google, Inc.) seeking...
AP: Google collects location data when ‘Location History’ is turned off
Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
Report: Smart speaker ownership driving voice adoption on smartphones
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to...
FTC says it will take a ‘close look’ at EU antitrust fine against Google
Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade...
Australian privacy regulators examining Google’s Android location-data collection
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Google betting its Assistant can close the wearables gap with Apple
Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap....
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Brands, please stop ruining the consumer mobile journey with desktop experiences
a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen —...
Already doing SEO? Add these two things to optimize for voice search
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...
Google Play Instant lets app marketers offer game trials for free on Android devices
Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer...
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Google announced several app promotion and monetization initiatives for game app developers on Thursday. The announcements, made ahead of...
Report: France suing Google, Apple over mobile developer contract terms
French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is...
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...
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