
Google Announces Wireless Service Intended To Promote Industry Innovation
Google Wireless: the rumor was true. At the Mobile World Congress conference yesterday in Barcelona, Google announced that it was in fact...

Google Piloting App Ads In Google Play Store Search Results
Google announced today that it is piloting a test to show ads for apps in its Google Play store. The test is starting with app discovery...

Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Report: Apple, Android Now 96 Percent Of Smartphones Globally
Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According...

Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls
Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

Confirmed: Google Buys Softcard (Assets) To Better Compete With Apple Pay
One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that...

Russians Open Formal Antitrust Case Against Google Over Android
Reuters reported this morning that Russia’s competition regulator had formally opened an antitrust investigation into Google’s control...

Why Won’t Google Talk About Mobile Like Everyone Else?
George Dolgikh / Shutterstock.com No secret here: Digital ad-driven companies that rose up in the world when desktops ruled have been...

Report: U.S. Smartphone Penetration Now At 75 Percent
Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was...

Report: iPhone Took Share From Android In All Markets But Japan
Fourth quarter data from Kantar Worldpanel ComTech asserts that the iPhone’s market share has grown across key markets, including the US,...

Google Revenues: $18 Billion For Q4 ($66 Billion For Year) But CPCs Down Again
Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1...

Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks
According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network...

Report: Google Play Finally Passes iOS App Store In Number Of Apps, Developers
According to data from appFigures, Google Play finally passed The App Store (Apple) in number of total mobile apps. It thus also makes...

Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data,...

Google Goes All In On “Viewability” For Display And YouTube Ads
Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video...

7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter
Even as the IAB reported today that Q3 digital advertising revenues were the highest recorded to date, the industry is in the midst of...

Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android
Google has updated its iOS search app in accordance with its new “material design” aesthetic and functionality, now making its debut in...

Google Rolling Out Search App Engagement Ads With Deep Linking
Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...
























