In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer...

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City...

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the...

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...

The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled...

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced...

Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...

We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous...

Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...

local business or digital marketing agency managing local search strategies. Staying on top of all the updates needed to keep a Google My...

Local search must adjust One of the main themes discussed centered around the fact that Google search today is less about displaying...

Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the...

This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start...

my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...