Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...

As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...

Google has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer...

In San Francisco on October 4, Google held its “Made by Google” hardware event. This comes in the wake of Apple’s recent iPhone X launch...

mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...

Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game...

Last year, Google began requiring developers to note whether their apps are ad-supported. This week, the company has begun rolling out a...

Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....

In February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an...

The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...

Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to...

Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into...

Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...

According to Evans, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, Apple and Google both offered numbers...

A number of consumer and child advocacy groups have signed a letter asking the FTC to investigate Google’s YouTube Kids app advertising...

Liang Zou / Shutterstock.com This week’s ICANN auction resulted in the largest amount ever paid for a TLD when Google purchased .app for...

In another end of year wrap up, Google Play has released its most popular apps for 2014, along with the top downloaded content for a...