
Bot-to-bot marketing is coming soon. Are you ready?
Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent...

Study: Google Home has more answers than Amazon Echo
Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO...

Google Home to star in new Super Bowl LI commercial
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will...

[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google H
You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60...

Report: By end of 2017 there will be more than 30 million voice assistants in US homes
Investment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon...

In the age of intelligent agents, how does marketing work?
Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...

Essential voice search strategies for 2017
dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re...

Alexa, can you acquire new customers for marketers?
The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to...

Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV
Amazon’s Alexa now has more than 7,000 “skills” (voice apps), according to a presentation given at CES (the Computer Electronics Show) by...

Digital assistants, conversational search and the future of local
Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the...

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to surviv
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of...

How to make Google Home & Amazon Echo talk to each other in an infinite loop
Google’s new Google Home assistant is out this week. It’s a rival to Amazon Echo. Both are voice-activated. So could they talk to each...

Google Home’s arrival ushers in the era of the virtual assistant
Google Home is a powerful new search and discovery device. I like it, though I didn’t find it in normal usage to be dramatically better...

Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...

Google debuts new Pixel phone, Google Home & Google Assistant
Google unveiled its new Google Pixel phone today and began taking orders for its previously announced Google Home hands-free home...

Make room for Google Home, Amazon Echo/Alexa
The new Google Home Google wants to become the genie for your home. Today, the tech giant announced Google Home at the opening of its...

Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
Today at Google I/O, Google’s annual developers conference, Google announced its new Home voice-activated household assistant, a new Allo...

Report: Google to introduce “Home” voice assistant to compete with Amazon Echo
Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...

Report: Google working on its own version of Amazon Echo
The Information published an article this week cataloging problems at Alphabet’s Nest division. The company was acquired in 2014 for...
























