Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HMar 28, 20193 min readEarly AMP for Email lessons: Apple Mail workaround; Approach it like an appAMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Fahad HMar 26, 20192 min readDynamic AMP for Email is rolling out in Gmail nowOYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...
Fahad HSep 21, 20182 min readGoogle tells Congress approved third-party apps can scan Gmail dataBloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to...
Fahad HJun 15, 20181 min readGoogle updates ‘Ad Settings’ to allow users to turn off targeting signalsGoogle has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Fahad HApr 26, 20184 min readThe conflicted marketer’s take on AMP for Gmailannounced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...
Fahad HApr 25, 20182 min readNew Gmail features are on the way, including a confidential mode that lets users expire messagesGoogle announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...
Fahad HApr 13, 20181 min readGmail’s upcoming redesign to include more app integration, smart replies & offline supporA complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...
Fahad HMar 30, 20184 min readThe rise of passive opt outs: Four ways to boost engagementa recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...
Fahad HFeb 13, 20181 min readGoogle announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inboxStarting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...
Fahad HJan 19, 20181 min read3 AdWords features you’re probably underutilizingUnfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...
Fahad HDec 14, 20174 min read3 ways Gmail has changed email marketingLike it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...
Fahad HJun 27, 20172 min readWhy the Gmail ad targeting change should have minimal impact on advertisersBloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...
Fahad HApr 13, 20174 min readEmail shines even brighter with Gmail and Google Walletintegrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...
Fahad HDec 15, 20162 min readGoogle agrees to change when it scans emails for ad targetingGoogle agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...
Fahad HSep 30, 20165 min readGmail finally supports responsive design: answers to 4 burning questionsmrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...
Fahad HMar 29, 20165 min readGmail Ads: Email marketing without the emailsmrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...
Fahad HFeb 17, 20162 min readGmailify From Google Gives You Google Now, No Gmail RequiredGoogle has launched a product called Gmailify, giving Android Gmail app users the Gmail experience right within the Gmail app. With...
Fahad HJan 18, 20165 min readGoogle Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical AttributeAd disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from...
Fahad HSep 28, 20152 min readGoogle To Let Advertisers Upload And Target Email Lists In AdWords With Customer MatchGoogle is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...
