Marketing to the managed inbox: Why digital marketers need to own deliverability
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Dynamic AMP for Email is rolling out in Gmail now
OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...
Google tells Congress approved third-party apps can scan Gmail data
Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
The conflicted marketer’s take on AMP for Gmail
announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...
New Gmail features are on the way, including a confidential mode that lets users expire messages
Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...
Gmail’s upcoming redesign to include more app integration, smart replies & offline suppor
A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...
The rise of passive opt outs: Four ways to boost engagement
a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...
3 AdWords features you’re probably underutilizing
Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...
3 ways Gmail has changed email marketing
Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s...
Why the Gmail ad targeting change should have minimal impact on advertisers
Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...
Email shines even brighter with Gmail and Google Wallet
integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right...
Google agrees to change when it scans emails for ad targeting
Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...
Gmail finally supports responsive design: answers to 4 burning questions
mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...
Gmail Ads: Email marketing without the emails
mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...
Gmailify From Google Gives You Google Now, No Gmail Required
Google has launched a product called Gmailify, giving Android Gmail app users the Gmail experience right within the Gmail app. With...
Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute
Ad disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from...
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...
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