Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs,
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...
Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...
integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...
Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site....
introduced today, are meant to showcase rich ad creatives. The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their...
Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with...
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...
Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats Google has launched a new AdSense ad format in which text...
The companies say the inventory overlap is minimal. “Google and Yandex complement each other in terms of user data, audience-targeting...
today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast...
Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...
going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code....
In the process of the investigation, Canada’s privacy watchdog also found Google’s automated ad review system to have “demonstrable...
Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will...
For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and...
test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The...
Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served...
received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be...
Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion...
Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google’s properties including display and mobile networks...