
Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet
Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...

DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution
integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...

Google Updates AdSense Ad Creation Process And Interface
Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site....

AdSense Gets Two New Large Format Ad Sizes
introduced today, are meant to showcase rich ad creatives. The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their...

TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On
Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with...

Is AdSense For Mobile Apps Ruining Your Google Display Network Results?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

New AdSense “Magazine” Ads Render Text Ads In Display Formats
Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats Google has launched a new AdSense ad format in which text...

Yandex And Google Partner To Open Up RTB Display Inventory
The companies say the inventory overlap is minimal. “Google and Yandex complement each other in terms of user data, audience-targeting...

Google Launches Private Ad Exchange With The Local Media Consortium
today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast...

Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick
Google has been working on its own measurement technology, Active View, but the industry has been calling on the company to integrate...

Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO
going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code....

Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System
In the process of the investigation, Canada’s privacy watchdog also found Google’s automated ad review system to have “demonstrable...

Google To Roll-Out In-Ad Surveys After Users Mute Display Ads
Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will...

Google Reorgs To Grab Brand Spend, YouTube The Anchor
For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and...

Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter?
test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The...

Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web
Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served...

Google Quietly Debuts Viewable Impression CPM Bidding In AdWords
received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be...

Google Adwords Rolls Out New Video Call Support Feature Using Hangouts
Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion...

Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi
Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google’s properties including display and mobile networks...
























