Fahad HApr 5, 20174 min readIAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this timeRIntegral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...
Fahad HApr 4, 20172 min readP&G’s Marc Pritchard calls for timeline on digital ad measurement auditsProcter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...
Fahad HApr 3, 20171 min readCountering header bidding, Google drops its ‘last look’ advantageGoogle may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...
Fahad HMar 30, 20172 min readGoogle is set to expand its store visits program to thousands more advertisersGoogle has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...
Fahad HMar 22, 20172 min readMajor US brands now pulling ads from YouTube & Google over extremist contentTwin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...
Fahad HMar 22, 20173 min readFacebook adopts header bidding to make its ad network more competitive with Google’sLong story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...
Fahad HMar 21, 20172 min readGoogle announces new brand safety controls for display & video advertisersA day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...
Fahad HMar 17, 20174 min readHavas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placeGoogle’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...
Fahad HMar 14, 20172 min readReport: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...
Fahad HMar 7, 20171 min readGoogle AdWords’ view-through conversion window will soon default to 1 dayThe change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...
Fahad HFeb 28, 20176 min readBrand safety: Avoiding fake & hyperpartisan news on the Google Display NetworkWhat does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...
Fahad HFeb 21, 20172 min readGoogle’s YouTube to undergo MRC audits for video viewability measurementGoogle announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...
Fahad HFeb 7, 20171 min readGoogle AdSense publishers get more control over the ads that can show on their sitesGoogle announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...
Fahad HJan 20, 20172 min readYouTube gains access to Google account data for ad targeting, teases new measurement solutionBloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account...
Fahad HJan 11, 20175 min readResponsive ads for the Google Display Network: 6 months inAt the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...
Fahad HDec 27, 20164 min read5 things you should know about the Google Display Network, direct from GoogleAs we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...
Fahad HDec 15, 20162 min readGoogle agrees to change when it scans emails for ad targetingGoogle agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...
Fahad HDec 14, 20161 min readNo targeting in Google Display & Video ad groups? Ads can soon show across Google Display NetwoGoogle has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...
Fahad HDec 8, 20161 min readGoogle restricts TrueView video ad rotation settings to “Optimize for views” onlyBloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...
Fahad HOct 27, 20161 min readGoogle parent Alphabet’s Q3 beats expectations with $22.5 billion in revenueThis afternoon, Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew...
