Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...

Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand...

The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...

The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default...

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...

Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...

Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...

Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...

This afternoon, Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew...