The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

A small number of AdSense and AdMob publishers started receiving invitations to Google Adsense’s User First beta program this week. The...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...

Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in...

When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...

While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...

One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...

Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...