Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...

Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a...

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...

Attribution modeling allows marketers to measure the value of their campaigns across the top, middle and bottom funnel stages plus...

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...

Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...

The format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...

multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...