Fahad HJun 7, 20121 min readGoogle Fully Integrates AdMob App Inventory Into AdWordsAdMob‘s mobile app inventory into AdWords. The company says, “Starting today, over one million AdWords advertisers will now be able to...
Fahad HJun 5, 20122 min readGoogle’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital MaThis Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...
Fahad HApr 25, 20122 min readStudy: For Display Ads Clicks Have “Nearly Zero” Correlation With ConversionAnother study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...
Fahad HApr 23, 20123 min readGoogle Pushes For SMB Video Ads With Official Release Of AdWords For VideoA YouTube Video Promoting AdWords For Video Google is opening its AdWords for Video up to the masses, making a big push for small- and...
Fahad HApr 18, 20122 min readGoogle To Back Branding Measurement Standards With “Brand Activate”Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...
Fahad HApr 9, 20123 min readGetting The Most Out Of Google’s Contextual Targeting ToolGoogle has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many...
Fahad HMar 29, 20121 min readGoogle Launches Consumer SurveysGoogle has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast,...
Fahad HMar 15, 20121 min readMicrosoft, AOL And Yahoo Begin Selling And Delivering Ads In Display Partnershipa blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google’s...
Fahad HMar 9, 20124 min readMad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade EffortThe ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction...
Fahad HMar 9, 20123 min readPew Survey: 68% View Targeted Ads Negatively; 59% Have Noticed TargetingThe findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between...
Fahad HFeb 23, 20121 min readFacebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....
Fahad HFeb 22, 20121 min readGoogle Shutting Down Hosted AdSense For Domains Program“After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote...
Fahad HFeb 7, 20123 min readRecent Bans Surface AdSense Publishers’ Complaints About GoogleAcme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was...
Fahad HFeb 3, 20123 min readEuropeans, EPIC Bring More Scrutiny To Google Privacy Changesprivacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google’s new,...
Fahad HJan 20, 20121 min readGoogle Acknowledges AdSense Is Down For Some, Says It’s Working On The Issuereporting problems with Google’s AdSense — no ads were showing on their sites — and now Google acknowledges the problem. A Google...
Fahad HDec 2, 20111 min readGoogle Gets US Justice Department Approval To Buy AdmeldIn a statement on the approval, the DOJ said it has concluded the deal won’t harm competition in the sale of display advertising,...
