Google Fully Integrates AdMob App Inventory Into AdWords
AdMob‘s mobile app inventory into AdWords. The company says, “Starting today, over one million AdWords advertisers will now be able to...
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Google’s DoubleClick Shooting To Unify Its Tools for Advertisers And Agencies Doing Digital Ma
This Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...
Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion
Another study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...
Google Pushes For SMB Video Ads With Official Release Of AdWords For Video
A YouTube Video Promoting AdWords For Video Google is opening its AdWords for Video up to the masses, making a big push for small- and...
Google To Back Branding Measurement Standards With “Brand Activate”
Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...
Getting The Most Out Of Google’s Contextual Targeting Tool
Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many...
Google Launches Consumer Surveys
Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast,...
Microsoft, AOL And Yahoo Begin Selling And Delivering Ads In Display Partnership
a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google’s...
Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction...
Pew Survey: 68% View Targeted Ads Negatively; 59% Have Noticed Targeting
The findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between...
Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013
new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....
Google Shutting Down Hosted AdSense For Domains Program
“After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote...
Recent Bans Surface AdSense Publishers’ Complaints About Google
Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was...
Europeans, EPIC Bring More Scrutiny To Google Privacy Changes
privacy policy changes continues on both sides of the Atlantic. The European Commission wants to look more closely at Google’s new,...
Google Acknowledges AdSense Is Down For Some, Says It’s Working On The Issue
reporting problems with Google’s AdSense — no ads were showing on their sites — and now Google acknowledges the problem. A Google...
Google Gets US Justice Department Approval To Buy Admeld
In a statement on the approval, the DOJ said it has concluded the deal won’t harm competition in the sale of display advertising,...
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