Fahad HMar 19, 20181 min readGoogle Play Instant lets app marketers offer game trials for free on Android devicesGoogle has redesigned its Google Play Games app and added a new Google Play Instant feature on Android devices that lets marketers offer...
Fahad HMar 6, 20181 min readWhat is GS1 SmartSearch Schema markup and why should e-commerce sites use it?By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...
Fahad HJul 8, 20161 min readSMX Advanced recap: Advanced Google App Deep LinkingSmartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...
Fahad HMay 9, 20163 min readSurvey: URL schemes for deep links increasing in retailer appsCustom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...
Fahad HJan 7, 20165 min readSurviving Google’s New Policy Against Interstitial AdsGoogle has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...
Fahad HNov 18, 20158 min readGoogle App Streaming: A Big Move In Building “The Web Of Apps”Google App Streaming became a reality today, and with it, a new era of Google pushing to create a “web of apps,” the ability to easily...
Fahad HSep 2, 20155 min readGoogle Declares War On App Install Problem It Helped CreateToday, Google announced a change where publishers who aggressively promote their apps to mobile visitors might face a ranking penalty....
Fahad HMay 6, 20154 min readWhat Google’s Mobile-First Rules Mean For Your Marketing StrategyNonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...
Fahad HDec 10, 20141 min readGoogle Rolling Out Search App Engagement Ads With Deep LinkingEarlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...
Fahad HMay 30, 20145 min readThe Convergence Of Mobile Apps & Search Is Happening. Get Ready!Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...