
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

SMX Advanced recap: Advanced Google App Deep Linking
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

Survey: URL schemes for deep links increasing in retailer apps
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Surviving Google’s New Policy Against Interstitial Ads
Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

Google App Streaming: A Big Move In Building “The Web Of Apps”
Google App Streaming became a reality today, and with it, a new era of Google pushing to create a “web of apps,” the ability to easily...

Google Declares War On App Install Problem It Helped Create
Today, Google announced a change where publishers who aggressively promote their apps to mobile visitors might face a ranking penalty....

What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...

Google Rolling Out Search App Engagement Ads With Deep Linking
Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...

The Convergence Of Mobile Apps & Search Is Happening. Get Ready!
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...














