Instead of clicking around inside of Google Analytics to find the answer you want about your web traffic, wouldn’t it be nice to just...

Google Analytics has updated their integration with the Google Search Console Search Analytics report. Soon your “Search Engine...

Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...

Image via official Google Analytics blog Google Analytics has released a significant upgrade of its mobile apps. The new app — version...

Google Analytics is slowly rolling out a new feature called User Explorer that offers website owners a chance to see, on anonymized...

Google Analytics has beefed up reporting integrations with AdWords. A look at the latest release notes from GA highlights the following...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...

Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short for accelerated mobile pages – was announced in...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss...

Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new...

Google is celebrating today the 10th birthday of Google Analytics. In a blog post, Google engineering VP Paul Muret recounts 10 of his...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...

Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this tends to cause...

Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports. AdSense reports...

There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...