OYO Rooms uses AMP for Email to let users browse and see hotel and rental details right from the email. Remember when Google teased the...

Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on...

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...

Of course, where there’s a positive, there is always a negative. The flip side to fast sites is slow sites, and slow sites tend to suffer...

Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...

Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...

In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....

If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions...

Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages....

Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O...

Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has...

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit...

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I...

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all...