The best-kept AdWords secret: AMP your landing pages
The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at...
The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at...
Bloomua / Shutterstock.com Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related...
Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...
Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over...
Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...
Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...
Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and...
Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...
Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...
SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in...
In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...
If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...
A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...
Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...