
YouTube quietly pauses search ads to implement brand safety measures
Bloomua / Shutterstock.com Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related...

5 steps to success for low-conversion-volume accounts in AdWords
Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

A new test extends Google Shopping ads to the Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...

Study: Q1 Google Display Network placements
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

Paid search trends from Merkle’s Q1 report
Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...

Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over...

Google expands AdSense hate speech policy, launches page-level ad removal capabilities
Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online...

Report: Digital ad growth slows to single digits for first time
Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad...

Google introduces fully-automated ‘Smart’ display campaigns
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...

What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...

Google Analytics remarketing lists go cross-device May 15
Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

Google Customer Reviews launches, replacing Google Trusted Stores program
Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and...

Google is set to expand its store visits program to thousands more advertisers
Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...

After ad boycotts, Google promises new reporting & review processes for upset advertisers
Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...

SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in...

Seriously, Google, can you just make exact match exact?
In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know...

What happens when Google pushes into branding and messaging?
If you’re in the business of marketing, you know how important branding is to your clients. And this is true whether it’s a print...

Google announces new brand safety controls for display & video advertisers
A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

Three foolproof steps to excellent AdWords ads
Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to...
























