Why the Gmail ad targeting change should have minimal impact on advertisers
Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...
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Timeline: Google’s path to tackling YouTube brand safety problems
This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...
Early performance results from Google’s update to close variants
Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out...
PPC strategy: Planning beyond the click
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...
Why ‘good’ isn’t good enough in Google Shopping
Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...
The AdWords 2017 roadmap is loaded with artificial intelligence
Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of...
LiveRamp adds people-based search targeting to IdentityLink
Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...
Google updates YouTube creator guidelines for ad-friendly content
Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision...
Micro-wins: The true secret to AdWords success
“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords...
New Quality Score metrics: What matters most, and how to improve your ads
As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s...
AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...
Conversion rate optimization tools coming to AdWords with new integrations
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
Live blog: Google Marketing Next opening keynote
Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns...
YouTube location extensions, in-store sales measurement now available
Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....
Google’s “buy button” is moving forward; now taking beta requests
Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...
The anatomy of ad copy relevance: The new Google standard
Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...
Google adds more ads to Play Store, and other app ads news from I/O
Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...
4 critical areas to consider when performing AdWords audits
Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing...
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