Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out...

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision...

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords...

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s...

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Some news has already been released. See our stories for more: Google is extending in-market audience targeting to Search campaigns...

Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing...