Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...

New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for...

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created...

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when...

Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able to run product listing...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages....

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of...

The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google...

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make...

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in...

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by...

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive...