In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities...

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...

Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....

There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways...

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure...

Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads —...

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...

blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...

After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads...