The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....

PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...

But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new...

shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...

“Why am I seeing an influx of search clicks and leads, but no opportunities or closes?” “We spent $15K extra in search this month, so...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...

Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations...

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...

One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...

In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...

new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...

Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...

Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...