Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be...

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped at...

Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

We received a response from Google in which they claim it was an outside vendor, not a Google employee, who left the unintended message....

Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on...