As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

US 8630897 B1 which essentially allows advertisers to show a sort-of transportation ad extension offering free or discounted travel to...

In the process of the investigation, Canada’s privacy watchdog also found Google’s automated ad review system to have “demonstrable...

In an “ask a billionaire” interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming...

test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The...

In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...

In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...

received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be...

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad...

Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion...

This week, Google has very quietly introduced “In-Market Buyers” in AdWords which allows advertisers to tap into Google’s consumer...

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up...

New banner ad format, showing to some people in a search for Virgin America As we covered last week, there are now giant banner ads being...

Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The...

On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on,...

Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when...

A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

Cross-device conversion estimates are calculated by using Google account holders who are logged in to multiple devices as a proxy for the...

Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...