Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push,...

Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...

As a sequel to a previous post about “5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return,” I wanted to shed some more...

The entertainment industry has fought long and hard to get Google and other search engines to combat piracy and promote legitimate...

Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers...

A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search...

As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing...

A Northern Virginia locksmith has sued Google, Yellowbook (hibu) and Ziplocal under multiple state and federal laws, including the...

added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

Google announced Q3 2014 earnings this afternoon. The company reported $16.52 billion in “consolidated revenues.” This represented a 20...

The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive...

More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for...

About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...

Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users...

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

Few, if any, CMOs have a deep understanding of search marketing. That means communicating the value of your search marketing efforts is...

With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their...

As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...

Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about...

Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...